• Accountable for creating deliverables flows & customer experience across the Homebase website.
• Provide customer and market research to support my design
• Validate my designs and thinking with quantitative & qualitative user testing
• Apply a design thinking approach in creating design solutions that address both user &
business needs
• Provide quality output in terms of experience strategy, usability, accessibility & interaction
design, from concept to handoff
• Working collaboratively in an agile team working through the project cycle from conceptual states through to live, ensuring the design vision is met and standards upheld
• Contribute to Homebase visual language and design systems to ensure consistency across the brand and product
• Work with the product team, engineers, developers and stakeholders to identify new
features, understand user needs and problems, design the solutions to address them and bring my
designs to life
• Build prototypes to test my assumptions and make sure our products are best placed to delight
customers from day one and that the products I design can make a real difference
• Realise that design is vital to achieving business objectives and goals and how I contribute to that
success
• Explain and justify my design decisions to others with the help of data such as page conversion
rate and real customer feedback through Google Analytics, In-person user testing, Usability hub,
Sessioncam and Google Optimize A/B testing
• Know when to push for quality and when to compromise to get projects over the finish line and
into the hands of our customers
• Ensure all design is consistent with corporate design, brand guidelines and pattern libraries
while generating new visual language and design systems, update the UI through CMS